They will demand that Keir Starmer “unleash the economic potential” of Britain’s coastal towns, which the MPs believe “has been squandered for too long”.

Labour MP Polly Billington, chair of the Coastal Parliamentary Labour Party, said: “Britain’s coastal towns have suffered years of underinvestment and decline, yet this polling shows that for the public our coastal towns are about more than just ice creams by the beach – they are fundamental to our identity as an island nation.

“The public want to see our Labour government go big and bold with a plan to turn around our coastal towns, so we can deliver for these communities again after years of neglect.”

The pressure is on the Government because Labour MPs, who flipped long-held Conservative coastal seats in 2024, face fresh pressure from Reform UK.

People who voted for Labour at last year;s general election believe reversing the decline of seaside towns is a matter of national pride, a poll has revealed.

Nearly six in 10 (58%) of people who voted for Labour in 2024 agreed that the way Britain treats its coastal communities”says a lot about who we are as a country”.

Only 7% of people disagreed with this statement, research from the Good Growth Foundation (GGF) and coastal Labour MPs found.

Meanwhile 82% said it is important for the government to adopt a long-term strategy to tackle the challenges facing coastal areas.

Praful Nargund, GGF director, said: “As an island nation, so much of our national pride comes from our coasts. Yet, too often, these communities face being overlooked and left behind.

“In many of these coastal seats, the impatience for change has seen a rise in support for the populist right. A national coastal strategy – supported by three-quarters of the public – would be a way to turn the tide.”