The chain is rolling out discount deals to help elderly people as they continue to grapple with the cost of living crisis.
Many people are unaware of the weekly discount (Image: Getty)
A major supermarket in the UK offers a discount to over-60s if they shop on a certain day of the week. The chain has been running the offer for years, but some shoppers are still unaware.
Older Iceland customers can get 10% off products if they shop on a Tuesday, which has no mimimum spend. All they need to do is bring a valid form of ID, including a Senior Bus pass, a Driver’s Licence, a Senior Railcard, or a Freedom Pass. The retailer confirmed on its Facebook page: “OVER 60? If you are then you can get 10% your shop EVERY Tuesday in-store! All you have to do is scan your Bonus Club App & show valid ID.”
As reported by Bristol Live, one customer pointed out that their phone was not app-friendly. However, an Iceland spokesperson replied: “You can show you bus pass, however you also need a registered Bonus Card too. “If you could send us a DM we can arrange for a Bonus Card to be registered and sent to you.”
Iceland confirmed that around 250 products would be discounted for over-60s until Wednesday, November 5. The discounted items were selected following analysis of customer purchasing patterns to target items typically favoured by older customers.
Eight Richmonds Thick Pork Sausages will be reduced to £2.00 from £2.75, and Lurpak Slightly Salted Spreadable Butter will cost £3.50, down from £4.75. Meanwhile, eight packs of Aunt Bessie’s 10 Large Yorkshire Puddings will be £10 in a mix-and-match deal.
Iceland is discounting prices to help elderly people with increased bills. (Image: Getty)
Iceland said it wants to help elderly people through the ongoing cost of living crisis this winter. Paul Dhaliwal, chief commercial officer of Iceland Foods, said the supermarket aims to support “no matter whether you’re over 60, a student, or a parent putting family favourites on the dinner table”.
He added: “We know this time of year can be tough for many older people, we know from speaking to our elder customers that every penny counts and every degree on the thermostat makes a difference.
“That’s why we’re doing the right thing by cutting prices on the products our over-60s really love and rely on. From fish and chips, to a classic roast dinner, we want to make sure our customers can enjoy good, hearty food without worrying about the cost.”
