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Meghan Markle’s As Ever brand finally goes live as products sell out in minutes.uk

The Duchess of Sussex has officially launched her As Ever brand, which has eight products available for purchase, and all of them are now sold out.

Meghan Markle waving

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Meghan Markle has finally launched her lifestyle brand. (Image: Getty, as ever)

Meghan Markle has finally launched her lifestyle brand, As Ever, with eight products available to purchase online. The Duchess of Sussex took to her and As Ever’s official Instagram account on Thursday afternoon to announce that her brand’s launch had gone live. The website has nine products in total, with eight available to purchase; however, all of them have already sold out at the time of writing.

In her post, which featured images of some of her products, Meghan said: “We’re live! Come shop the As ever collection I’ve poured so much love into. So excited to share this with you. *Limited quantities for each seasonal drop*.” Meghan’s brand is thought to release new product collections seasonally. For its first collection, As Ever’s launch includes a raspberry spread in keepsake packaging, a raspberry spread without keepsake packaging, herbal lemon ginger tea, herbal peppermint tea, herbal hibiscus tea, her flower sprinkles, crepe mix, shortbread cookie mix with flower sprinkles included and a limited-edition wildflower honey with honeycomb.

READ MORE: Full list of products Meghan Markle’s brand As Ever is selling

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As Ever products

As Ever’s first collection features nine products. (Image: As Ever)

As Ever

As Ever products sold out in minutes. (Image: As Ever )

Developed in partnership with Netflix‘s CPG division, this collection offers a glimpse into Meghan’s approach to “elevated, everyday living” and is inspired by her “long-lasting love” of cooking, entertaining, and hostessing “with ease”.

Meghan’s raspberry spread in keepsake packaging costs 14 dollars (£10.80), while her limited edition wildflower honey with honeycomb costs 28 dollars (£21.60). The spread without the packaging will become available later for 9 dollars (£7).

Meanwhile, her flower sprinkles, which the duchess uses frequently and refers to in her Netflix series, cost 15 dollars (£11.60).

The herbal teas—lemon ginger, peppermint, and hibiscus—cost 12 dollars (£9.30) each, and the crepe mix and shortbread cookie mix are both priced at 14 dollars (£10.80).

At the time of writing, ome of the products were later restocked but they ended up all getting sold out within minutes again.

Ahead of their launch, Meghan said in a newsletter to followers: “Of course, you’ll find the raspberry spread that started it all presented in keepsake packaging that you can repurpose to tuck away love notes or special treasures and to remember this pivotal moment with me. Think of it as our time capsule.”

She added: “I hope when you see what I’ve worked so hard to create, you’re encouraged to know that whatever life brings, you can do it too. Your value, your creativity, your joy – that is you, as it’s always been and always will be. You are you – As ever, and forever.”

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